Privacy Policy

Please note that using our website, or after reading this document, constitutes acceptance of the terms. This includes consenting to the collection and processing of your personally identifying information for the use of your experience.

The Better You Institute – Privacy Policy

Updated Date: April 1, 2026

 

1. Introduction

The Better You Institute (“TBYI,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, engage with our services, or communicate with us online.

By using our website, you agree to the terms outlined in this policy.

 

2. Information We Collect

We may collect the following types of information:

Personal Information You Provide

When you:

• Fill out a contact form
• Request a consultation
• Subscribe to emails or newsletters
• Communicate with us

We may collect:

• Name
• Email address
• Phone number
• Location (state/city)
• Information you choose to share about your needs

 

Automatically Collected Information

When you visit our website, we may collect:

• IP address
• Device type and browser
• Pages visited and time spent
• Referral source (how you found us)

This information is collected through tools such as:

• Google Analytics (GA4)
• Advertising platforms (e.g., Google Ads, Meta)

 

3. How We Use Your Information

We use your information to:

• Respond to inquiries and schedule consultations
• Provide information about our services
• Improve website performance and user experience
• Measure marketing effectiveness
• Communicate updates, resources, or relevant content (if opted in)

We do not sell your personal information. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

 

4. Marketing & Communications

If you provide your contact information, we may send:

• Appointment-related communications
• Follow-ups regarding your inquiry
• Educational or marketing emails

You may opt out at any time by:

• Clicking “unsubscribe” in emails
• Contacting us directly

 

SMS Messaging & Compliance
Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.
Opt-In & Consent:
• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions:
• You can cancel SMS notifications at any time by replying “STOP”
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately.
Message Frequency & Content:
• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent
Help & Support:
• Reply “HELP” for assistance or contact us at info@thebetteryouinstitute.com
• Customer support is available during regular business hours
Carrier Information:
• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers
SMS Data Protection Statement
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

 

5. Use of Third-Party Tools

We use third-party tools to operate our business and marketing systems, which may include:

• Website hosting platforms
• Customer Relationship Management systems (e.g., GoHighLevel)
• Email marketing platforms
• Analytics tools (Google Analytics)
• Advertising platforms (Google, Meta/Instagram/Facebook)

These providers may process data on our behalf in accordance with their own privacy policies.

 

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Understand how visitors use our site
• Improve functionality and performance
• Support advertising and retargeting efforts

You can adjust your browser settings to refuse cookies; however, some features of the site may not function properly.

 

7. Data Security

We take reasonable administrative and technical measures to protect your information.

However:

• No method of transmission over the internet is 100% secure
• We cannot guarantee absolute security

 

8. Healthcare & Confidentiality Notice

While we are a mental health practice, submitting information through our website or forms does not establish a therapist-client relationship.

Additionally:

• Information submitted through the website may not be fully secure
• Please avoid sharing highly sensitive personal or medical information through web forms

Protected Health Information (PHI) is handled in accordance with applicable laws once you become a client.

 

9. Your Rights

Depending on your location, you may have the right to:

• Request access to your data
• Request correction or deletion
• Opt out of certain communications

To make a request, contact us using the information below.

 

10. Third-Party Links

Our website may include links to third-party websites.
We are not responsible for the privacy practices of those sites.

 

11. Children’s Privacy

Our services are not directed toward children under 8, and we do not knowingly collect personal information from children through our website.

 

12. Updates to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated effective date.

 

13. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

The Better You Institute

123 S Broad St

Suite 1835

Philadelphia, PA 19109

(267) 495-4951

info@thebetteryouinstitute.com